The RedCap Foundation’s mission is to inspire tomorrow’s heroes and tackle national challenges in education, health and unemployment; and make a positive difference in the lives of children and youth from low-income communities.

The Young Heroes programme helps primary school children from low-income communities to develop a healthy and active lifestyle.

Introduced in Johannesburg, Durban and Cape Town (now Retail Frontline Programme).

The foundation signs a Memorandum of Understanding with National Department of Basic Education for physical education (PE) to be part of school curriculums. PE manuals are printed for all nine provinces.

This gruelling 640km charity cycling ride from Johannesburg to Durban was first put in motion by Mr Price Cycle Club members Kelvin du Sart, Craig Jones, Ryan Ambler-Smith and Graham Daniel.

National Treasury awards the foundation a R3.5 million grant for JumpStart to place 3 600 unemployed youth into jobs. The actual job placements are 4,600.

The RedCap Foundation is rebranded to MRP Foundation but retains its heart to inspire tomorrow’s heroes.

Comparative analysis of ANA performance shows the five foundation-supported schools in KwaDukuza performed better in maths and English First Additional Language (EFAL) than the national and provincial averages.

Social return on investment study concluded JumpStart Production Programme generated R6.50 of value for every R1 invested; while JumpStart Pre-Production Programme generated R5 for every R1 invested.

This work readiness programme is recognised as ‘good practice’ for skills development and youth employment in Africa by the New Partnership for Africa’s Development (NEPAD).

In April 2020, during Level 5 lockdown, Mr Price Group rebranded from MRP to the original beloved brand name of Mr Price. In line with this, MRP Foundation was rebranded to Mr Price Foundation.

HandPicked was launched in late 2020 to generate informal economic opportunities and boost agricultural entrepreneurship through agricultural skills development.

The JumpStart Challenge was created to raise awareness and funding for JumpStart skills development programmes, powered by the Mr Price Foundation.