With some of the highest rates of poverty, inequality and unemployment in the world, we help young people unlock their true potential in South Africa.



We’re passionate about developing youth from underserved South African communities. We want them to succeed in their lifelong learning journey from school to employment. As an NPO and youth development organisation, we don’t measure profit; we measure impact. For over a decade we’ve partnered with industry leaders and communities to tackle youth unemployment and access to quality education.

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Our programmes focus on stimulating sustainable and systematic change for our beneficiaries. We’re proud to share that 100% of public donations go to beneficiaries.

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Have you ever considered a career in the dynamic and ever-evolving world of retail? Our programmes provide valuable workplace and life skills for careers in retail, manufacturing and the retail value chain, helping youth become active job-seekers.

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What makes us different?

Our heart for social development and our sustainable business mindset helps us create systemic change for our beneficiaries. A strong monitoring and evaluation process guides our decisions, ensuring we’re always questioning our true impact.

Our programmes align with a number of United Nations’ Sustainable Development Goals.

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